INDUSTRIAL DESIGN FIRM

Bicego Design is composed of Architects, Industrial Designers, and Engineers with over 20 years of experience in fields such as Automotive & RV Design, Industrial & Agricultural Machinery Design, Industrial Design, and Product Design. With our Industrial Design Firm, we love to design high-quality and innovative products, following the entire process of development, from the Strategic and Concept Design to the 3D modelling and Engineering.

Web Faresin FS01
Web Faresin FS01
Web Faresin
LAST PROJECT

Faresin Industries, Italian Brand specialized in industrial and agricultural vehicles, presents the new Telehandler FS01, developed in collaboration with our industrial design firm, Bicego Design Inc.

The project involved both the exteriors and the cabin’s interiors of the vehicle, with the use of different production technologies.

Strategic Design

The Market is constantly evolving, becoming more complex, competitive and sophisticated every year, and so is the Design.

To face challenges and compete worldwide, our Industrial Design Firm has created a unique design method called “Strategic Design”, based on market trends analysis and interpretation, and in the creation of a Design Language, or rather a “Language” able to convey the product’s values and features to the consumer

The “Strategic Design” goals are:

• Improve brand recognition and strengthen the market position.

• Increase the product’s quality perceived by users.

• Create a distinction from other competitors.

• Improve the communication of technical and innovation characteristics of the product to users.

Strategic Design

The Market is constantly evolving, becoming more complex, competitive and sophisticated every year, and so is the Design.

To face challenges and compete worldwide, Bicego Design has created a unique design method called “Strategic Design”, based on market trends analysis and interpretation, and in the creation of a Design Language, or rather a “Language” able to convey the product’s values and features to the consumer.

The “Strategic Design” goals are:

• Improve brand recognition and strengthen the market position.

• Increase the product’s quality perceived by users.

• Create a distinction from other competitors.

• Improve the communication of technical and innovation characteristics of the product to users.

“Design talks about what distinguish your product from the competitors, even before they know the technical info”.
“The complexity of a global market requires an integration of Design, Marketing and Branding”.
“Design is essentially a Language. That uses shapes, colors, materials to broadcast the product values and the company’s identity”.
“We don’t want to develop just another product in the market.... But outstanding products that sets new benchmarks”.
“The idea of beauty and modernity is constantly evolving. To design a successful product it’s necessary to understand what defines these concepts”.
“It’s important to understand what we want to communicate by design. A clear and well-organized message has stronger impact on the customers”.
“Design doesn’t mean to make beautiful sketches, It means to create innovative interpretations of a product. In functional, aesthetical and technical terms”.
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